Carving out your unique place in the market is critical. Any messaging expert worth their salt will tell you that one of the jobs of your message is to differentiate your business so you stand out. And so people will understand why they should hire you instead of your competition. You can be the…

  One of the biggest lessons I learned in my business early on is to focus on what you can control. There are so many things in business that are out of our control. Like whether that prospective client says yes to working with us, whether or not we land that podcast interview or that…

  My husband and I love to play the game “spot the character actor” when we watch TV.  You know, the actors that make you say, wait, what have I seen that person in? Why do they look so familiar? Because they’ve been in freakin’ everything. But you have to google them to figure out…

  Have you ever asked yourself, “If I’m so good at what I do, why don’t more people know about me?” Honestly, I’ve asked this question of myself a lot and I’ve become obsessed with figuring out the answer in my own business and for my clients. I get to work with a ton of…