Make Marketing Suck Less
Book More Speaking Gigs
Let’s talk money. It’s wild to me how many organizations from non-profits to Fortune 500 companies and everywhere in between, expect speakers to speak for free or as they like to say it, exposure. Well the only things exposure has ever gotten me was the flu. Today, we are going to talk about when you…
Read MoreHow to Generate Revenue from Your Keynote Speech
Do you a have a little secret? Don’t be ashamed. You did it, didn’t you? You let it happen. You said, “yes” to a speaking gig where you won’t get paid. I know why you did it. I know how it happened. But, you know what else I know? I know how to STOP it…
Read MoreWhen I first start working with my peeps, the rebels that want to learn how to write a good speech, they often start from the same place. Their focus is internal or on “I”—What should I speak about? What should I share about MY experiences? I want you to throw this in the dumpster, along…
Read MoreTake Your Speech from “That’s entertaining” to “How can I hire you?”: Tracey Warren Case Study
Does this sound like you? Me: “Tracey, why don’t you tell me a little bit about your speaking career before we worked together?” Tracey: “First of all, calling it a career is very generous of you.” Although most of my clients, just like you and Tracey, wouldn’t lead with describing themselves as having a speaking…
Read MoreTurn Your Audience into Clients with a Client Attracting Speech (Selling from the Stage NOT Included)
There’s got to be a better way than selling from the stage, right? We know that many speak-to-sell formulas deploy manipulative persuasive triggers aimed at shutting down an audience’s ability to think and rationalize so that they buy-buy-buy instead. But what’s a speaker to do? Trust me there’s a better way to get clients and…
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