Tell Your Story
The Storybrand framework is heralded as the gold standard for business messaging. If you tell someone you’re struggling with the messaging for your business, undoubtedly, they’ll hand you Donald Miller’s book Build a Storybrand: Clarify Your Message Your So Your Customer Will Listen. But what if you bought the book, took the course, or even…
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Trying to find your message. Describing what you want to be known for. Finding what the right words, where the right people say, “Heck yes, count me in. I want to follow you to the ends of the earth.” It’s hard, and it sucks, and it’s frustrating and there’s so much trial and error that…
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Being seen. We speakers crave it. And yet, at the same time, we are a bit terrified by it as well. If we get on stage, or Facebook Live, or a webinar, or a podcast and tell our story and share our expertise, we wonder what will they think? Then we worry that they won’t…
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“Stand out or don’t bother.” This quotation from Sally Hogshead has always bothered me. Although I believe 1,000 percent that standing out is critical to having a successful speaking business that makes a difference in the world, standing out is a process. You have to find that message that rises above the noise, and…
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I’m sure you’ve been there. You’re watching a speaker, taking notes, you’re enjoying it, having an “Aha,” moment or two, and then wham-bam-thank-you-ma’am, the sales pitch comes. And it feels awkward. You feel awkward, like you should buy even though you just met this person, and they want you to spend $1,295 for their latest…
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