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Category Archives: Tell Your Story

4 Reasons the Storybrand Framework Didn’t Work for Your Business

The Storybrand framework is heralded as the gold standard for business messaging. If you tell someone you’re struggling with the messaging for your business, undoubtedly, they’ll hand you Donald Miller’s book Build a Storybrand: Clarify Your Message Your So Your Customer Will Listen. But what if you bought the book, took the course, or even […]

You Don’t Have to Sell from the Stage. Get a Speech that Converts Instead

I’m sure you’ve been there. You’re watching a speaker, taking notes, you’re enjoying it, having an “Aha,” moment or two, and then wham-bam-thank-you-ma’am, the sales pitch comes. And it feels awkward. You feel awkward, like you should buy even though you just met this person, and they want you to spend $1,295 for their latest […]

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