This is gonna get awkward. There’s always a time in marketing when you reach this awkward transition point. Where you go from empathizing, providing value, and giving your potential clients an “ah-ha” that makes them think to asking them to work with you. And let’s face it. It’s a tricky, weird transition to navigate…

  Well, this anniversary really snuck up on me. I realized the other morning that it has been five years since I first published the 3 Word Rebellion. The, when I sat down and I added up the numbers, I realized that I had now sold over 5,000 copies of the book, which blows me…

  Your marketing message is a bit like a puzzle. There are multiple pieces that come together in a unique way that form a compelling and persuasive story about why your right-fit clients would choose to work with you. But too many times, business owners are missing a piece of the puzzle and, no, their…

  No one understands your work quite like you do. What you consider common knowledge, your potential clients don’t even know about – it is not on their radar. And this is part of the curse of expertise. What we think as experts is universally understood – it’s not. And what your potential clients don’t…

  Do you hate the idea of pressing on people’s pain points? Agitating the pain so that the only solution to make it stop is by giving you money? I do too. It’s gross. It’s icky, and, unfortunately, it works. But there’s another way to talk about your clients’ struggles and challenges without feeling like…