Pinpoint the #1 Way to Build an Audience of Future Buyers
In business, the obsession with marketing tactics is never-ending. Whether it’s the latest Instagram hack or webinar trick, there seems to be an endless array of tactics promising to skyrocket your following and make your business go viral overnight. But chasing the greatest and latest tactic tends to make marketing suck more, not […]
I don’t know if you’ve noticed, but audience growth is tough right now. People aren’t joining email lists like they used to. It’s harder and harder to capture people’s attention. The marketplace is getting flooded with a lot of AI content crap. This makes it harder for your amazing content, and amazing messages, […]
If you’ve been in business for 2 years or more, you’ve probably created a shit ton of content from blogs to emails to social media posts—and it’s multiplying like rabbits. But wouldn’t you like to get more out of all of the hard work you’re putting in? If you want to do less […]
There comes a time in your business when you know something is not working. It might be your message. It might be how you’re choosing to market. There’s something nagging at you that you know you need to change, but are putting it off. You put it off because you might love what […]
Why does expertise matter? When I was asked this very question on a podcast, I was taken aback. I thought, Duh, of course, expertise matters. Why wouldn’t it? I realize, however, that we live in a world with a strong anti-expert bias. It shows up in the most subtle ways like someone saying, […]
Create your one-of-a-kind message that is the ultimate hook and the message you want to be known for!
The 3 Word Rebellion is the key to go from business owner to thought leader.