Create MORE Demand for Your Offers & Expertise While Marketing LESS
There’s something celebrity online marketers get wrong about marketing messaging all the time. They teach you that messaging is just one simple thing, like, it’s an elevator pitch, your unique selling proposition, a content plan, or your client avatar. It’s not. If you’ve been a fan of the show for a long time, […]
The other day in the Expert Up Club, a member asked me a question that surprised me. It was right after one of our quarterly marketing retreats. In these retreats, we’re setting goals for the quarter ahead. We create marketing plans, and we figure out what marketing experiments they’re going to run in […]
You’ve been told to be consistent. Post every day on social media, Publish a blog post once a week, and Email your list regularly. When you do, good things will happen to your business. Things like clients, opportunities to share your experience, being asked on other people’s podcasts, and all the cool things […]
Wouldn’t it be nice to live in a world where good work stood on its own? Where, if you were getting your clients amazing results, that would be more than enough to fill up your client roster to always have people clamoring for your programs, that people would just come and ask you […]
This show freely admits that marketing is freaking hard. And I, for one, am sick and tired of the web celebs telling me how easy marketing can be if I only had their super secret plan. I’ve sat in boardrooms of Fortune five hundred companies with teams of super smart people who can’t […]