Make Marketing Suck Less

Category Archives: Podcast

One Weird Trick to Improve Your Own Marketing

    One weird trick to make marketing suck less sounds like every click baby title ever. But this is actually a weird trick that I have never seen another marketer or messaging strategist discuss. To me, it’s one of the most effective ways to improve your own marketing without actually working on your marketing. […]

Debunking Marketing Misconceptions To Make Marketing Suck Less

    In business, the obsession with marketing tactics is never-ending. Whether it’s the latest Instagram hack or webinar trick, there seems to be an endless array of tactics promising to skyrocket your following and make your business go viral overnight. But chasing the greatest and latest tactic tends to make marketing suck more, not […]

The Myth of Audience Growth: What the Web Celebs Aren’t Telling You

    I don’t know if you’ve noticed, but audience growth is tough right now. People aren’t joining email lists like they used to. It’s harder and harder to capture people’s attention. The marketplace is getting flooded with a lot of AI content crap. This makes it harder for your amazing content, and amazing messages, […]

The Power of Repurposing Your Content with Andréa Jones

    If you’ve been in business for 2 years or more, you’ve probably created a shit ton of content from blogs to emails to social media posts—and it’s multiplying like rabbits. But wouldn’t you like to get more out of all of the hard work you’re putting in? If you want to do less […]

How The Sunk-Cost Fallacy Changed This Podcast

    There comes a time in your business when you know something is not working. It might be your message. It might be how you’re choosing to market. There’s something nagging at you that you know you need to change, but are putting it off. You put it off because you might love what […]