Create MORE Demand for Your Offers & Expertise While Marketing LESS
I don’t know if you’ve noticed, but audience growth is tough right now. People aren’t joining email lists like they used to. It’s harder and harder to capture people’s attention. The marketplace is getting flooded with a lot of AI content crap. This makes it harder for your amazing content, and amazing messages, […]
If you’ve been in business for 2 years or more, you’ve probably created a shit ton of content from blogs to emails to social media posts—and it’s multiplying like rabbits. But wouldn’t you like to get more out of all of the hard work you’re putting in? If you want to do less […]
There comes a time in your business when you know something is not working. It might be your message. It might be how you’re choosing to market. There’s something nagging at you that you know you need to change, but are putting it off. You put it off because you might love what […]
Why does expertise matter? When I was asked this very question on a podcast, I was taken aback. I thought, Duh, of course, expertise matters. Why wouldn’t it? I realize, however, that we live in a world with a strong anti-expert bias. It shows up in the most subtle ways like someone saying, […]
We live in a world where people get burned all the time. Sales pages, over promise, and under deliver. And sometimes what gets promised doesn’t get delivered at all. Because of this, trust is at an all-time low in the industry. I know you. You aren’t the problem. You’re the type of person […]