Create MORE Demand for Your Offers & Expertise While Marketing LESS
Sometimes we think we need to prove how smart we are in order to make people want to work with us. On the surface, this makes sense in a world where we are told we only need to be one step ahead of our clients or we need to be just 20% smarter. Being […]
Is your business flying under the radar? Happy clients who get great results see you as their secret weapon. Being the best-kept secret kind of sucks, doesn’t it? It means that you’re losing out on clients, revenue, and opportunities to let your expertise shine through so that it reaches more people. How can you […]
Recently, I contradicted the advice of two big name creators. These were the type of creators who had audiences of thousands of people. They have audiences bigger than I ever want to have an audience of. And you know what? It was awkward to contradict them to be the rebel going up against these […]
What if you stopped trying to build an audience? The common knowledge is that as a business owner, you should be growing your audience, building your email list, and growing your community. But is that true for your business? What if, for expert business owners, growing your audience is actually the wrong approach? Then […]
When it comes to marketing, sometimes it’s hard to know where to focus and what to do in order to make your marketing work for your business. Plus, it doesn’t help when you kind of hate doing marketing. I know you’d rather be working with clients you love versus promoting your business all the […]