Make Marketing Suck Less

Category Archives: Podcast

The True “No Audience, No Problem” Strategy to Grow Your Business

  How many marketing courses or programs have you purchased? If you’re like me, it’s a shit-ton. Too many to count. Those programs filled my head with all kinds of tactics to get my work in front of new people from Instagram, to webinars, to lead magnets that would “explode my list!” I feel like […]

What To Do When Your Marketing Message Flops

  We’ve all been there. You send an email that no one responds to. You post on social media and despite spending nearly an hour on the post, you get crickets. You publish a podcast that you think is spectacular, and the downloads are meh. It happens to everyone. But the key is not to […]

Don’t Like Marketing? Here’s What You Need at the Minimum

  Do you ever wish that you didn’t have to market your business at all? Do you wish that you could spend all of your time delivering your programs and working with your fantastic clients instead of trying to find the next client? Well, I’ve got some good news, some bad news, and some even […]

Stop Trying To Get It Right

  “I just need to know the right thing to say that will resonate with my client.” I recently realized that you are a bit obsessed with getting it right. Let me explain. Last fall, I surveyed my audience and I kept hearing from you that you want the right, the best, the most appealing […]

How to Make Your Business Interesting to Other Humans

When you’re an expert you’re in a pretty exclusive club, filled with a small number of other humans who are passionately and a bit obsessively interested in your specific topic. So, of course, it’s easy to talk to the other experts in your club. But how do you translate your expertise and make it interesting […]