Create MORE Demand for Your Offers & Expertise While Marketing LESS
Sometimes you just need to know something is possible. As you’re digging in to find your Three Word Rebellion, you may begin to realize that encapsulating your expertise into just a few words is a heavy lift. But it is possible to find that Three Word Rebellion, that core message you want to be […]
Experts can spot BS a mile away. And I believe that is what makes marketing so hard for them. They see the pseudo-experts out there, marketing their businesses and all they see are the big promises, the quick fixes, the big rewards for little effort, the easy-to-follow blueprints, and think, “That’s not how any […]
Do you ever say to yourself, “I wish I didn’t have to market my business. I just want to work with clients. Why can’t I just do that?” It would be great, right? If the results you get for your clients could just speak for themselves. If people would land on your website and think, […]
In an industry where you hear “you just need to be one step ahead of your clients,” claiming your expertise is a rebellious act. When I first started my business, a well-intentioned friend advised me not to use “doctor” in my branding because I would intimidate people. Clearly, I did not listen to that advice. […]
I love sales. I know most people don’t feel this way about making sales and it took me years to feel like this about having sales conversations. But now I love the opportunity to meet someone new, to talk about their business and where it’s going, and then I get to help them decide […]