Create MORE Demand for Your Offers & Expertise While Marketing LESS
There has been a disturbance in the force. Or, a shift in the market. When I first started offering brand messaging in 2018, the economy was cooking with gas. The stock market was on fire, the job market was stable, and consumer outlook was positive. And when the economy was great, clients would come to […]
It doesn’t feel the way I thought it would. Once my clients land on their Three Word Rebellion–the message they want their business to be known for, the message that they will be leading with–it’s not uncommon for them to say something like, “I thought this would feel different.” There’s an expectation that landing […]
It’s hard to believe this is the last week of the Three Word Rebellion Book Club. You’ve claimed your expertise, you’ve discovered your motivation for starting your movement, and why it’s important for experts to step up and lead. And you’ve heard from some experts about how their Three Words Rebellions have impacted their businesses. […]
Sometimes you just need to know something is possible. As you’re digging in to find your Three Word Rebellion, you may begin to realize that encapsulating your expertise into just a few words is a heavy lift. But it is possible to find that Three Word Rebellion, that core message you want to be […]
Experts can spot BS a mile away. And I believe that is what makes marketing so hard for them. They see the pseudo-experts out there, marketing their businesses and all they see are the big promises, the quick fixes, the big rewards for little effort, the easy-to-follow blueprints, and think, “That’s not how any […]