Make Marketing Suck Less

Category Archives: Podcast

3 Word Rebellion Book Club: Owning Your Expertise

In an industry where you hear “you just need to be one step ahead of your clients,” claiming your expertise is a rebellious act. When I first started my business, a well-intentioned friend advised me not to use “doctor” in my branding because I would intimidate people. Clearly, I did not listen to that advice. […]

Clarifying Your Message Leads to A More Effective Sales Process

  I love sales. I know most people don’t feel this way about making sales and it took me years to feel like this about having sales conversations. But now I love the opportunity to meet someone new, to talk about their business and where it’s going, and then I get to help them decide […]

Sell the Results, Not the Solution

  If I went to your website right now, would I understand what your work does for me? Is the result that I am looking for–that I would pay you money for–representing in your message? Or are you falling into the overlooked expert trap of leading with your solution? Experts are obsessed with their solutions. […]