Podcast
In an industry where you hear “you just need to be one step ahead of your clients,” claiming your expertise is a rebellious act. When I first started my business, a well-intentioned friend advised me not to use “doctor” in my branding because I would intimidate people. Clearly, I did not listen to that advice.…
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I love sales. I know most people don’t feel this way about making sales and it took me years to feel like this about having sales conversations. But now I love the opportunity to meet someone new, to talk about their business and where it’s going, and then I get to help them decide…
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Tell me if this sounds familiar: Hey, everyone! I’m so excited to announce that my mastermind is now open for enrollment. If you’re a coach or a consultant wanting to take your business to the next level… We’ve all heard it, right? It sounds just like every launch post of a program ever. To…
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If I went to your website right now, would I understand what your work does for me? Is the result that I am looking for–that I would pay you money for–representing in your message? Or are you falling into the overlooked expert trap of leading with your solution? Experts are obsessed with their solutions.…
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Have you ever noticed how many clichés there are in online business? Scale your business. Grow your audience. Take it to the next level. Make money while you sleep. Do it all while avoiding burnout. Now, if everyone is saying the same thing and relying on these clichéd marketing messages, it makes it hard…
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