Create MORE Demand for Your Offers & Expertise While Marketing LESS
“I just need to know the right thing to say that will resonate with my client.” I recently realized that you are a bit obsessed with getting it right. Let me explain. Last fall, I surveyed my audience and I kept hearing from you that you want the right, the best, the most appealing […]
When you’re an expert you’re in a pretty exclusive club, filled with a small number of other humans who are passionately and a bit obsessively interested in your specific topic. So, of course, it’s easy to talk to the other experts in your club. But how do you translate your expertise and make it interesting […]
What if the common business advice about how to grow your business is not meant for you? What if how you’ve been taught to market and sell was meant for the masses and not for someone with your very particular set of skills? If marketing doesn’t seem to be working for your business, let […]
“I don’t know if I’m expert enough to work with you.” I hear this all the time from potential clients, and it’s usually followed by a list of certifications, years of experience, loads of transferable skills, frameworks they’ve developed to help clients, and years of getting them results. So yeah, they are definitely expert […]
“If I can do it, you can do it too!” After all, you just need to be one step ahead of your client, and if you have a rags-to-riches story about how much you’ve overcome, that gives you authority! Messages like these have ruled the online space since its inception. These messages cast the […]