Podcast
What does it take to make your business stand out in 2023? Things are weird out there right now. The marketplace is more competitive than ever and because of the Great Resignation, more and more people have decided to start businesses and hang their virtual shingle. Plus, we’ve got a shaky, wonky economy that’s…
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Let’s face it, the process of getting known and hired for your work is terrifying, sometimes completely frustrating, and other times defeating. The web celebs want us to believe, it’s a series of win after win after win, and everything is unicorns and rainbows. The reality is that there are ups and downs and…
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“The kind of people who sit there thinking about how to market themselves aren’t the kind of people who are developing these exquisite expertises.” That quote from Michale Lewis, author of Moneyball and host of Against the Rules, has been on my mind ever since I heard it. Because that’s you, isn’t it? The…
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How many marketing courses or programs have you purchased? If you’re like me, it’s a shit-ton. Too many to count. Those programs filled my head with all kinds of tactics to get my work in front of new people from Instagram, to webinars, to lead magnets that would “explode my list!” I feel like…
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We’ve all been there. You send an email that no one responds to. You post on social media and despite spending nearly an hour on the post, you get crickets. You publish a podcast that you think is spectacular, and the downloads are meh. It happens to everyone. But the key is not to…
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