Create MORE Demand for Your Offers & Expertise While Marketing LESS
Outside of an audience of statisticians, I seriously doubt anyone ever said “Wow, your statistic scared the crap out of me!” Yet most conventional wisdom about how to open a speech will tell you to scare the audience with a number which brings us to…. Day 4: The Startling Statistic The startling statistic is often suggested […]
“Thank you for having me here. I am so honored that you asked me to speak to you today, but before I start let me tell you a few things about me and my company.” Sadly, many of the professional presentation I hear start with almost this exact opening which bring us day 3 of […]
I work with a client who is one of the smartest people I know but not the funniest. We were working on the opening of a professional presentation, and he thought he should start with a joke. This incident was the inspiration for…. Day 2: Make them laugh Unless you are a comedian or Donald O’Connor (watch […]
An audience’s attention is precious. They remember best what they hear first and last in a presentation. It’s important for the speaker to not blow it in the first 30 seconds of a speech by having a mind-numbing opening. For the next five days, we are going to discuss 5 different openings that bore an audience in […]
Did you inadvertently nod-off when you got to the phrase “technical presentations” in the title? Most audiences do too! Most people think this type of presentation is reserved for scientists, researchers and engineers. Actually, you most likely give this kind of presentation and don’t even know it. Anytime you explain what your business does and how it […]