Pinpoint the #1 Way to Build an Audience of Future Buyers
“Thank you for having me here. I am so honored that you asked me to speak to you today, but before I start let me tell you a few things about me and my company.” Sadly, many of the professional presentation I hear start with almost this exact opening which bring us day 3 of […]
I work with a client who is one of the smartest people I know but not the funniest. We were working on the opening of a professional presentation, and he thought he should start with a joke. This incident was the inspiration for…. Day 2: Make them laugh Unless you are a comedian or Donald O’Connor (watch […]
An audience’s attention is precious. They remember best what they hear first and last in a presentation. It’s important for the speaker to not blow it in the first 30 seconds of a speech by having a mind-numbing opening. For the next five days, we are going to discuss 5 different openings that bore an audience in […]
Three public speaking lessons from Duran Duran? Have I lost my mind? Well, yes but that happened back in the 80s. I intend to persuade you, dear readers, that Duran Duran can teach speakers 3 valauble lessons about creating a speaking experience. Lesson #1 – The Music of Language When Simon LeBon joined Duran Duran, […]
One of my favorite Mad Men moments was from season one where Don Draper pitches an ad campaign for Kodak’s new fangled slide projector. Last week, I wrote that it is not enough to just give a speech – a presenter should create an experience. Go watch Don create an speaking experience during his sales pitch before reading on. […]
Create your one-of-a-kind message that is the ultimate hook and the message you want to be known for!
The 3 Word Rebellion is the key to go from business owner to thought leader.