Create MORE Demand for Your Offers & Expertise While Marketing LESS
I believe that every program you offer should make a promise to your clients – this is a why buy statement. The problem with creating a why buy statement is… …Online business has messed with our heads. Seriously, the way we are marketed to has had a pretty big psychological impact on the way we […]
Do you know what some of the most successful businesses have in common? They have a brand messaging platform. Unless you’ve gone to B-School (not the Marie Forleo variety), you’ve probably never heard of one before. Companies from Microsoft to Frigidaire, to your favorite online business owner, use one, but what exactly is it? It […]
The job of messaging is to communicate the value your business creates and sell your services! Let me ask you… When was the last time you told the world how they could work with you? How you could uniquely help them in their business or their life? When was the last time you actually promoted […]
But how do you know if your business is ready for brand messaging? It’s time to decided because indecision will suck you dry. For me, my biggest energy suck is languishing in indecision. I can go down the research rabbit hole until I wear myself out. Then, I usually just decide to put the decision […]
It’s frustrating when words fail to capture the work you do for your clients. Sure, you may have your, I help X with Y so they can Z statement, but deep down, you know, that statement doesn’t actually capture the real results of your work. When that happens, you end up getting lumped in with […]