Create MORE Demand for Your Offers & Expertise While Marketing LESS
Hey rebel, I’ve got a hard truth for you today– Over nurturing your audience won’t lead to more sales. I know the importance of showing up consistently, showing up with value, and creating relationship with your audience. But if that’s all you’re doing, odds are you may be growing your audience but not necessarily growing […]
With everything that’s happening in the world, it’s time to lead with your BOLD message. We need more thought leadership and less influencers masquerading as leaders. The problem with influencers is that they are constantly recycling everyone else’s work and passing it off as their own. Plus, when they make mistakes, they are too attached […]
There’s a big push in the online industry to focus on yourself and what makes you different because that helps to create trust and authenticity. I’m all for this, but what about our audience? What makes your audience different from every other audience? What makes them so ideal for your business? What are they struggling […]
“Scale your business.” “Grow your biz to 6-figure months.” “Live the life you’re dreaming of!” “Your story is unique, use your voice!” These are the things I see over and over again when I scroll Instagram– so many business owners saying the same things. No one knows how to stand out in a crowded market […]
Do you know the difference between messaging, marketing, and copy? I’ve taken multiple copywriting classes, and this isn’t because I want to one day make a career change and become a copywriter, but rather it helps me to be better at what I do. Having some expertise in copywriting helps me to nail messaging in […]