Have you heard about the ‘’It’s time to make the donuts’’ phase of the business?  If you’re a child of the eighties and you lived on the east coast, certainly you remember the famous commercial from Dunkin Donuts, when Fred, the baker, tiredly walks out the door and back in, crying out ‘’I made the…

Have you heard about the term over nurturing? Over nurturing is the act of continually giving more value to your audience, while only on rare occasions asking for the sale.  There is an epidemic in the online space where we have been taught to always be giving value, but we’re not taught actually how to…

When I talked to my clients about using their message to sell, there’s always this pushback around not wanting to be too salesy, too self-promotional. They don’t want to email too many times and they don’t want to talk too much about the work they do. Does any of that sound familiar to you? I…

There’s a piece of internet marketing advice that floats around the internet that we, myself included until lately, largely ignore. We ignore it because it feels overcomplicated or might feel intrusive on our audience, our clients, or potential clients, or sometimes it feels like a lot of work, when actually it isn’t. And that advice…

Truth time: How many ideal client avatars have you created for your business? If I had to guess, probably a crap ton, right? Every business program wants you to do one and they all sound something like this, “Makayla is a 38 year old entrepreneur and a mom to three cats. She loves watching highbrow…