Create MORE Demand for Your Offers & Expertise While Marketing LESS
Do you know the difference between messaging, marketing, and copy? I’ve taken multiple copywriting classes, and this isn’t because I want to one day make a career change and become a copywriter, but rather it helps me to be better at what I do. Having some expertise in copywriting helps me to nail messaging in […]
We often underestimate the power of emotions to build connection with our people, even though we often use emotions to help measure the deliverables and outcomes of our services. So, if you’re starting to feel like your sales are stalling out in your business, the best thing that you can do is take inventory of […]
Do you know the real purpose of marketing and messaging? You’re probably thinking, “Of course Michelle, sales! To increase revenue.” But that’s not actually right. The real purpose of (good) marketing is to lead people through the content you create and cultivate conversation and relationship with your audience. And throughout all that, you’re helping them […]
Ebbs and flows. Feast or famine. Ups and downs. These are all the catchy phrases that we use when our audience is hot and steady one second and then stalls out the next. But here’s the thing, your audience shouldn’t be treated like an old car that is unreliable when it comes to starting. An […]
You most likely started your business because you love what you do, right? Not because you love spending all of your time on social media. I think most people, especially during the pandemic, have a pretty lousy relationship with social media, and this can be exacerbated for business owners who rely on sites like Instagram […]
Create your one-of-a-kind message that is the ultimate hook and the message you want to be known for!
The 3 Word Rebellion is the key to go from business owner to thought leader.