Create MORE Demand for Your Offers & Expertise While Marketing LESS
This is me reading sales pages (oh boy have I read a lot of them in 2021). There’s so much B-O-R-I-N-G, sounds like every other business out there messaging. The biggest problem with ‘meh’ messaging is that is it’s easy to walk away from, to click out of, to completely ignore, to scroll very fast […]
It is almost the end of the year and that means it is time for business resolution. In today’s episode, I am talking about the top ‘meh’ messages that you need to drown in the sea of sameness. But before I do that, I want to ask you one crucial question: If a visitor came […]
In the last couple of episodes, we’ve been focusing on creating demand for your services. First, we talked about the unspoken problem in business or what I also call ‘’the time to make the donuts issue’’. Then last week, we talked about what being in demand actually looks like. Today, I am talking about what […]
In the last episode of the podcast, we talked about an unspoken problem that happens in a business where you’re almost always at capacity for client work, but you never quite get there. You always have a few client spots left to fill and you’re hustling to find the next client because of cash flow. […]
Have you heard about the ‘’It’s time to make the donuts’’ phase of the business? If you’re a child of the eighties and you lived on the east coast, certainly you remember the famous commercial from Dunkin Donuts, when Fred, the baker, tiredly walks out the door and back in, crying out ‘’I made the […]