Make Marketing Suck Less
Podcast
Why Is It So Hard to Know If Your Messaging Is Working?
A huge following equals easy sales, right? Eh, not so much. Let me give you an example. Once upon a time in 2019, there was an Instagram influencer with a following in the millions who hung on her every word. She decided she wanted to create a clothing line and she would start with…
Read MoreMessaging: What Is It and How Do You Know If It’s Working
How do you know if your messaging is working for your business? Ask yourself a few questions: Are you making the sales you want to make? Are you closing the deals you want to close? When people show up on sales calls, are they ready to work with you? And is the sales conversation…
Read MoreExploring the Messy Middle of Building an Audience and a Business
Imagine this: a friend tells you they’ve just landed a huge opportunity. And you’re thrilled for them! You’re genuinely happy for their success. But. There’s this niggling little voice in your head whispering, that should be me. And it really is a both/and situation. You can be genuinely excited for someone else and still…
Read MoreWhat if the online business game is rigged? There’s such a sense of rugged individualism and “pull yourself up by your bootstraps” when it comes to building an audience and building your business. And celebrity entrepreneurs with their huge audiences teach you in their courses that if you want a business and an audience…
Read MoreAdvocating for Your Work in a Competitive Industry with Dave Noll
Have you ever wondered what needs to happen to take an idea and turn it into a TV show? All of the TV that we watch starts as an idea someone had, that they then had to develop and advocate for to finally get it on TV. Sound familiar? What needs to happen to…
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