Create MORE Demand for Your Offers & Expertise While Marketing LESS
What if the online business game is rigged? There’s such a sense of rugged individualism and “pull yourself up by your bootstraps” when it comes to building an audience and building your business. And celebrity entrepreneurs with their huge audiences teach you in their courses that if you want a business and an audience […]
Have you ever wondered what needs to happen to take an idea and turn it into a TV show? All of the TV that we watch starts as an idea someone had, that they then had to develop and advocate for to finally get it on TV. Sound familiar? What needs to happen to […]
Pull a hoard of drooling, slobbering, fervent buyers willing to buy everything you have to offer! Yeah. That’s a real headline from a real sales page. Ick. But it reminded me of a question from a member of my email community that asked me, what will replace manipulative, privilege-based marketing in years to come? […]
This is me reading sales pages (oh boy have I read a lot of them in 2021). There’s so much B-O-R-I-N-G, sounds like every other business out there messaging. The biggest problem with ‘meh’ messaging is that is it’s easy to walk away from, to click out of, to completely ignore, to scroll very fast […]
It is almost the end of the year and that means it is time for business resolution. In today’s episode, I am talking about the top ‘meh’ messages that you need to drown in the sea of sameness. But before I do that, I want to ask you one crucial question: If a visitor came […]