Create MORE Demand for Your Offers & Expertise While Marketing LESS
Have you heard about the term over nurturing? Over nurturing is the act of continually giving more value to your audience, while only on rare occasions asking for the sale. There is an epidemic in the online space where we have been taught to always be giving value, but we’re not taught actually how to […]
When I talked to my clients about using their message to sell, there’s always this pushback around not wanting to be too salesy, too self-promotional. They don’t want to email too many times and they don’t want to talk too much about the work they do. Does any of that sound familiar to you? I […]
There’s a piece of internet marketing advice that floats around the internet that we, myself included until lately, largely ignore. We ignore it because it feels overcomplicated or might feel intrusive on our audience, our clients, or potential clients, or sometimes it feels like a lot of work, when actually it isn’t. And that advice […]
Truth time: How many ideal client avatars have you created for your business? If I had to guess, probably a crap ton, right? Every business program wants you to do one and they all sound something like this, “Makayla is a 38 year old entrepreneur and a mom to three cats. She loves watching highbrow […]
Have you ever done that marketing exercise where you go to your three best clients and ask them what it is they think you do? And then you’ve gotten three different answers to that question or you hear things like, “Oh, you’re so magical. I couldn’t live without you. You know, people just need to […]