Make Marketing Suck Less
Podcast
You Never Get a Second Chance to Make a First Impression: A Powerful Introduction (TRSP 32)
Want to know how to make your audience hang on your every word? You must capture their attention immediately with a powerful introduction. And nope, telling them your name or what you did last night is not powerful. Thanks to the 30-second Head and Shoulders commercial from the 80’s, I know you never get a…
Read MoreWhat the Heck Does a Speech Coach Do and Why Should You Hire One? (TRSP 31)
Since coaches can help with your fitness goals, your golf swing and your kid’s baseball team, doesn’t it make sense to hire a speech coach to help you achieve the next level of speaking success? Yes, of course, but before you let your fingers Google “speech coach,” you need to get clarity on few things…
Read MoreDo You Share TMI in your Presentation? 3 Questions to Ask Yourself (TRSP 30)
Is vulnerability the silver bullet to speaking success? Not necessarily. A presentation infused with personal anecdotes can be powerful, but when you’re in the midst of a vulnerability hangover you’re just exposing yourself and giving your audience too much information, rather than leaving them changed. Every time you step on the stage, you must ask…
Read MoreAre You on the Dark Side? Here’s How to Use the Force of Persuasion for Good (TRSP 29)
Just like the Force that pulls Luke to the good side and Vader to the dark, persuasion is inherently neutral. It’s how a speaker uses a persuasive technique that makes it ethical (good) or manipulative (bad). When persuasion is used ethically, it is an amazing tool! Persuasion can create incredible results for your speaking and…
Read MoreTriple Your Speaking Income? Don’t Believe the Hype! (TRSP 28)
Have you heard it? All the hype that you, yes YOU, can triple your income with public speaking in just weeks, “just like I did”? Yeah, right! This marketing message implies that speaking is a quick and easy fix to make all your revenue goals come true. When it doesn’t happen for you, and believe…
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