Create MORE Demand for Your Offers & Expertise While Marketing LESS
Priority No. 1 is to be known for what you do and how your business serves. Your Signature Talk is the key to how you talk about your business and how to crystallize your message for the people who need it the most. And, as an entrepreneur, it’s something that cannot be outsourced—no one can […]
I loved playing Mad Libs as a kid. All you needed to do was fill in the blanks with different parts of speech to create a hysterical story. While this was great fun for me and my mom many moons ago, if you want to book more speaking gigs, you should never use a formula […]
Speakers get obsessed about solving the wackiest things. What should I do with my hands? How do I stop saying “so”? Blue or black suit? (Neither, you want color!) Answers to these questions can help you get better, but none of them are the most important thing to raise the bar on your presentations. To […]
While we might think variety is the spice of life, it turns out that too much variety can paralyze your audience into no action at all. Many speakers make the same mistake with their calls to action. In the excitement to be all things to everybody, they speak about the oodles of things they can […]
There are many people who could make a huge difference in the world. They have the talent and the message to share. But these talented people remain invisible to the audiences that need them most, because they keep making a critical mistake that continues to cost them speaking opportunities. They haven’t developed their signature speech. […]