Make Marketing Suck Less
Podcast
How to Turn Audience Members into Clients Using Funnels with Maggie Patterson
You know that I talk about making money with speaking in two different ways. There’s paid speaking and then there are client attraction speeches. Client attraction speeches have nothing to do with selling from the stage. Instead, you create a speech that’s aligned with your business, you do a bang-up job delivering it, and then…
Read MoreAs a speaker, you’ve got a lot of responsibility on your shoulders. Especially if you’re running your speaking business like a lone wolf. You are in charge of finding speaking opportunities, pitching those speaking opportunities, and tracking those pitches when they go out the door. Then, the sales conversations, negotiating your speaking fees, booking your…
Read MoreI have that little ’80s ditty “I Wanna be Rich” from one-hit-wonder Calloway playing in my head, “I want money; lots and lots of money,” because today we’re talking about money—one of my all-time favorite topics. If you want to make money by being a speaker, you will have to talk about it sooner or…
Read MoreDo You Have a Remarkable Message? Great Content Trumps Charm Every Time (TRSP 35)
Believe me. A speaker who has great delivery on stage can be mesmerizing (just ask me about my days in grad school judging debate tournaments). But if you rely on just your delivery as a speaker, you will fall flat on your face. Content and delivery are both important. If you want to get paid…
Read MoreHow to Stand Out from Other Speakers (TRSP 34)
Do you ever get déjà vu when listening to a presentation? When that happens, it’s because you’re listening to a me-too speaker who never heard the advice of Sally Hogshead when she says, “Stand out or don’t bother.” The speaker is only regurgitating thoughts shared by others previously without adding any original substance or spin.…
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