Create MORE Demand for Your Offers & Expertise While Marketing LESS
Is vulnerability the silver bullet to speaking success? Not necessarily. A presentation infused with personal anecdotes can be powerful, but when you’re in the midst of a vulnerability hangover you’re just exposing yourself and giving your audience too much information, rather than leaving them changed. Every time you step on the stage, you must ask […]
Just like the Force that pulls Luke to the good side and Vader to the dark, persuasion is inherently neutral. It’s how a speaker uses a persuasive technique that makes it ethical (good) or manipulative (bad). When persuasion is used ethically, it is an amazing tool! Persuasion can create incredible results for your speaking and […]
Have you heard it? All the hype that you, yes YOU, can triple your income with public speaking in just weeks, “just like I did”? Yeah, right! This marketing message implies that speaking is a quick and easy fix to make all your revenue goals come true. When it doesn’t happen for you, and believe […]
Priority No. 1 is to be known for what you do and how your business serves. Your Signature Talk is the key to how you talk about your business and how to crystallize your message for the people who need it the most. And, as an entrepreneur, it’s something that cannot be outsourced—no one can […]
I loved playing Mad Libs as a kid. All you needed to do was fill in the blanks with different parts of speech to create a hysterical story. While this was great fun for me and my mom many moons ago, if you want to book more speaking gigs, you should never use a formula […]