Create MORE Demand for Your Offers & Expertise While Marketing LESS
Have you ever gotten a piece of bad advice? Once I gave a speech about leaving a great job in paradise to pursue happiness in my personal life, and a piece of feedback I got was “You should wear a grass skirt and coconut bra when you give this speech.” There’s about a million reason […]
Feeling nervous about an upcoming presentation or speaking engagement? You might be encouraged to know that some of the confidence you feel while on-stage will depend on how you’re dressed. The Journal of Experimental Psychology explored this theory last year and found that people wearing white lab coats performed better on their work tasks because […]
I’m an awards show junkie. The movies. The dresses. The Jennifer Lawrence (who does NOT love her…seriously). And even the speeches. By most standards the acceptance speeches are pretty awful. Every once in awhile you get a Christoph Waltz or Robert Downey Jr. who makes speaking look effortless and ooze confidence. Most of those stars […]
Numbers. You are inundated with numbers. 4 out of 5 dentists prefer Crest. The national debt is 17.2 trillion dollars. The ROI on an investment is 150%. Forty percent of Americans swear while on hold for customer service (thanks USA Today – glad I’m not alone). The fact is that numbers don’t sell people on […]
Don’t you hate it when people don’t do what you want them to do? Your kids don’t go to sleep when you want them to. Your phone doesn’t ring at the exact moment you expect it to when you’re awaiting big news. Your cat refuses to move off your lap so you can write this […]
Create your one-of-a-kind message that is the ultimate hook and the message you want to be known for!
The 3 Word Rebellion is the key to go from business owner to thought leader.