Make Marketing Suck Less
Ready to make marketing suck less?
In this series of bonus podcasts, I'll help one business owner identify one action that helps them solve their biggest marketing headache.
All in 15 minutes or less.
Want an opportunity to be on the podcast? Start by taking the Discover Your Marketing Achilles' Heel Assessment.
Table of Contents
- 1 What to Do When Your Audience Isn't Growing with Jenn Hume
- 2 How to Market to Two Different Audiences (without Losing Your Mind) with Leah Steele
- 3 When It Comes to Client Results: Show Don't Tell with Elizabeth des Roches
- 4 How to Create Content that Gets People Ready to Work with You with Christie Pearl
What to Do When Your Audience Isn't Growing with Jenn Hume
This week we have Jenn Hume for Hell Yeah Tech, through the Discover Your Marketing Achilles' Heel assessment, she realized that she was killing when it came to nurturing her audience!
However, her audience was growing at the speed of the sloths.
Listen in as we break down what's happening in her marketing, and I give her an unconventional strategy that will help with her audience growth (and yours too).
How to Market to Two Different Audiences (without Losing Your Mind) with Leah Steele
Our second Make Marketing Suck Less hot seat is with Leah Steele from Searching for Serenity.
When she took the Discover Your Marketing Achilles' Heel assessment, her biggest marketing headache was around making offers to her audience.
As we dove in, I found that Leah had a very particular problem. Her work serves two very different clients.
She offers the same solution to both, but why they buy has a different motivation.
So, how do you market when you're speaking to two different groups of people?
Listen in and hear what Leah I figure out. Plus, I give her a strategy that helps her easily build relationships with the right fit people on LinkedIn.
When It Comes to Client Results: Show Don't Tell with Elizabeth des Roches
For the third, Make Marketing Suck Less Hot Seat, we have Elizabeth Des Roches. She is a business coach with years of experience owning her own business and has a unique set of tools in her toolbox.
When Elizabeth took the Discover Your Marketing Achille’s heel assessments, her biggest marketing headache was showcasing the results her clients achieved.
This impacted her ability to invite people into her sales process.
Why wasn’t she sharing the result? Because every time she sat down to write up her clients, results…she thought “This is too good to be true. No one is going to believe this.”
When you’re an expert doing amazing work, how do you highlight results that are too good to be true? Let’s dive in and figure that out!
How to Create Content that Gets People Ready to Work with You with Christie Pearl
Joining us for our fourth marketing hot seat is Christie Pearl. She's a therapist based in Virginia specializing in EMDR for adult children of alcoholics.
When she took the Discover Your Marketing Achilles' heel assessment, her biggest marketing headache was growing her audience.
The good news is that she was definitely focused on the right people who were the closest to saying yes to signing up as her client. However, she needed to reach more of them and “educate” them.
How can you meet people where they are and give them the info they need to decide to work with you & how can you reach more of those people?
Listen in and hear the specific strategy I give Christie, which accomplishes BOTH growing her audience and getting her people to sign up as clients!
