Michelle Mazur
There’s got to be a better way than selling from the stage, right? We know that many speak-to-sell formulas deploy manipulative persuasive triggers aimed at shutting down an audience’s ability to think and rationalize so that they buy-buy-buy instead. But what’s a speaker to do? Trust me there’s a better way to get clients and…
Read MoreDo you ever get déjà vu when listening to a presentation? When that happens, it’s because you’re listening to a me-too speaker who never heard the advice of Sally Hogshead when she says, “Stand out or don’t bother.” The speaker is only regurgitating thoughts shared by others previously without adding any original substance or spin.…
Read More“Run to the back of the room. This offer is only good for today. You’ll never be able to get this price again. You deserve to invest in yourself.” If you’ve hung around this blog for awhile, you know how I feel about selling from the stage. If you’re new to me and this rebellious…
Read MoreHave you ever noticed how many people talk about the finale of a television series, but rarely give two hoots about the pilot episode? The Sopranos. Six Feet Under. Mad Men. People are still talking about these series finales even years after they aired. Just like on television, how you end your speech matters. Don’t…
Read MoreWant to know how to make your audience hang on your every word? You must capture their attention immediately with a powerful introduction. And nope, telling them your name or what you did last night is not powerful. Thanks to the 30-second Head and Shoulders commercial from the 80’s, I know you never get a…
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