Michelle Mazur
Have you heard it? All the hype that you, yes YOU, can triple your income with public speaking in just weeks, “just like I did”? Yeah, right! This marketing message implies that speaking is a quick and easy fix to make all your revenue goals come true. When it doesn’t happen for you, and believe…
Read MorePriority No. 1 is to be known for what you do and how your business serves. Your Signature Talk is the key to how you talk about your business and how to crystallize your message for the people who need it the most. And, as an entrepreneur, it’s something that cannot be outsourced—no one can…
Read MoreFrustrated. Once a week I get a frustrated email from someone who is struggling to land speaking gigs. They’ve been following the advice of pros that tell them: Make 10 cold calls a day Buy a list of names of meeting planners and snail mail them your speaker marketing materials Scour the association database, create…
Read MoreI loved playing Mad Libs as a kid. All you needed to do was fill in the blanks with different parts of speech to create a hysterical story. While this was great fun for me and my mom many moons ago, if you want to book more speaking gigs, you should never use a formula…
Read MoreSeriously, can we chat about your signature talk? You do have one, right? Maybe you have a talk, but you’re not sure if it’s a SIGNATURE talk. Just the other day on a podcast interview I was asked to explain exactly what the heck a signature talk is. My definition is super clear. First, think…
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