Make Marketing Suck Less
Communication
Don't believe the hype: Write a Speech Your Audience Actually Wants to Hear
I was tooling around in Facebook as one does when you’re procrastinating instead of writing a blog post. When I came across a post promoting a public speaking workshop. My jaw fell to the floor when I read: “She’s a regularly paid 7-figure speaker.” What a load of crap. Former president, Bill Clinton, doesn’t even…
Read MoreShine on You Crazy Rebel :: Your Message Matters
Today is my 42nd Birthday. If you’ve ever read Douglas Adam’s Hitchhiker’s Guide to the Galaxy, you know that my age is the answer to the meaning of life. I didn’t wake up this morning with that answer to the meaning of life, but I do have an observation. I have realized that for most…
Read MoreI’m a firm believer that if you’re not awesome at a task in your business – copy-writing, graphic design, bookkeeping, scheduling, etc, – then you should outsource it immediately. But there’s one thing in in your business that you absolutely, 100% cannot outsource and that is: How you communicate about your business No one can…
Read MoreThere’s an urge in most of us to improve. It’s the reason no matter how much you nail your presentation – there’s that little nagging voice say “Oh, but I think this could be better…” Now some may say that voice is your negative nellie creeping in, but in my always humble opinion, I believe…
Read MoreImagine you’re about to start your presentation. And then this bossy redhead (me) comes and swipes your notecards, steals your clicker, or yanks your outline off of the podium. She starts to give your presentation. How would she do? Great. There’s enough information and she could pull it off. Ok. But there are a few…
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