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Category Archives: Podcast

Becoming A Master Messaging Mixologist: Blending The Right Ingredients For Effective Marketing

  Happy 2024, Expert! I’m noticing something that I never thought I would see in online business. Messaging is finally having its moment. While I’m thrilled that messaging is getting the attention it deserves, there is a catch, my friend. Most of the business coaches and marketers who are talking about it are oversimplifying what […]

Marketing Reality Check: The “Underpants Gnome Strategy”

  There’s a famous episode of South Park where gnomes are stealing the kids’ underpants. The kids go on a quest to find out why the gnomes are stealing underpants. The reason? It’s capitalism. You see, the gnomes have a plan: Step 1, Steal underpants Step 2, I don’t know??? Step 3, Profit! The way […]

The Challenges of Overmarketing: How To Do Less But Better

  If you scroll through social media, there are a heck of a lot of marketing experts all screaming at you about how they have the way, the proven formula that will help you book more business overnight. Much of that advice is conflicting, and it also leaves you feeling like you need to be […]

The Art Of Tweaking And Evolving Your Marketing & Messaging Strategy

  All-or-nothing thinking is a scourge when it comes to messaging and marketing for your business. What I see is far too often, business owners spend a ton of time, energy, and even money creating a new marketing asset. Let’s say you create a new lead magnet to grow your email community. You’ll spend hours […]

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