Make Marketing Suck Less

Relationship Building

Keep the Audience NEAR

By Michelle Mazur > January 17, 2012
Filed Under , ,

Ferris Bueller’s Day Off was one of my favorite films growing up. Ben Stein as the economics teacher sums up my years as a high school student. Bueller? Bueller? No wonder why Ferris Bueller needed a day off! If I was in this class, I’d want a day off too.  The economics teacher’s students are irrelevant to…

Read More

Be Friends with the Boss

By Michelle Mazur > January 12, 2012
Filed Under ,

“Hey, I’ve got to show you this” said my manager. I expected to see some type of data table or PowerPoint slide, but instead he pulled out his iPhone and started playing a video of his son with the cape of a superhero running around the house saving the day. It was adorable and my…

Read More

It’s Not Easy Being Green – Adapting to Your Audience while Not Losing Yourself

By Michelle Mazur > January 6, 2012
Filed Under , ,

Hi Ho! Kermit the Frog here! What I admire most about Kermit is that he never compromises who he is – not for Missy Piggy not for anybody.  But Kermit does remind us “it’s not easy being green.”  It’s hard to be ourselves on the speaking stage or the stage of life. It’s important to…

Read More

Cultivate to Communicate

By Michelle Mazur > January 4, 2012
Filed Under , ,

Sitting in the audience. I look around and see the glazed eyes, bored expressions, Blackberry’s blazing and some catching up on Facebook. Doesn’t the speaker see us? We are dying here, and he isjust droning on and on. No regard for the audience. Does this sound familiar? You can count yourself lucky ifyou have never…

Read More

What relational message are you sending your team?

By Michelle Mazur > January 1, 2012
Filed Under ,

Want to improve the relationship you have with you team? Fast Company suggested several ways to improve your organization’s culture. The ideas are not ground breaking – flexible schedules, celebrating going home early, recognizing achievements, rules for the 95% not the 5%. However, these ideas do require that an organization have a good relationship with…

Read More