Make Marketing Suck Less
Relationship Building
Once a week I sit in a meeting where I start mentally calculating the cost of the meeting to the company. Luckily, our friends at Sales Crunch calculated the cost of meetings for me. A weekly team check-in costs a company $1,340 per month or a whopping $16,080 per year. Yikes. Ineffective meetings are an…
Read MoreOne of my favorite Mad Men moments was from season one where Don Draper pitches an ad campaign for Kodak’s new fangled slide projector. Last week, I wrote that it is not enough to just give a speech – a presenter should create an experience. Go watch Don create an speaking experience during his sales pitch before reading on.…
Read MoreGuest post by By B. Imei Hsu, RN,LMHC – Part two of a two part series on relationships and Facebook Business Relationships, Leadership, and Facebook Over the past two and a half years, Iʼve had the privilege of watching several brands rise in popularity and “Like”-ability on Facebook, including Popchips and the local restaurant Japonessa Sushi Cochina.…
Read MoreDon't Give a Speech – Create an Experience
“How did you do that?” “What do you mean? I just gave a speech.” “I’ve read the books, Toastmasters manuals, watched other speakers, but I want to know how you learned to do that? “But I just gave a speech.” At this point, I told him that I’ve been speaking since I was a wee…
Read MoreGuest post by By B. Imei Hsu, RN,LMHC – Part one of a two part series on relationships and Facebook “Are you Bernice?” queried the barista. “Yes. Do I know you?” I answered. “Yes. I follow you on Facebook.” I admit that I am still surprised whenever I hear someone other than family use my given name.…
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