Make Marketing Suck Less

Relationship Building

Meetings Blow But Yours Doesn't Have to

By Michelle Mazur > April 2, 2012
Filed Under , ,

 Once a week I sit in a meeting where I start mentally calculating the cost of the meeting to the company. Luckily, our friends at Sales Crunch calculated the cost of meetings for me. A weekly team check-in costs a company $1,340 per month or a whopping $16,080 per year. Yikes. Ineffective meetings are an…

Read More

Mad Men Guide to Creating a Speaking Experience

By Michelle Mazur > March 30, 2012
Filed Under , , ,

One of my favorite Mad Men moments was from season one where Don Draper pitches an ad campaign for Kodak’s new fangled slide projector.  Last week, I wrote that it is not enough to just give a speech – a presenter should create an experience. Go watch Don create an speaking experience during his sales pitch before reading on.…

Read More

Brands Building Relationships on Facebook

By Guest_Blogger > March 26, 2012
Filed Under , , ,

Guest post by By B. Imei Hsu, RN,LMHC  – Part two of a two part series on relationships and Facebook Business Relationships, Leadership, and Facebook Over the past two and a half years, Iʼve had the privilege of watching several brands rise in popularity and “Like”-ability on Facebook, including Popchips  and the local restaurant Japonessa Sushi Cochina.…

Read More

Don't Give a Speech – Create an Experience

By Michelle Mazur > March 22, 2012
Filed Under , , , ,

“How did you do that?” “What do you mean? I just gave a speech.” “I’ve read the books, Toastmasters manuals, watched other speakers, but I want to know how you learned to do that? “But I just gave a speech.” At this point, I told him that I’ve been speaking since I was a wee…

Read More

Dating in the Facebook Age

By Guest_Blogger > March 19, 2012
Filed Under ,

Guest post by By B. Imei Hsu, RN,LMHC  – Part one of a two part series on relationships and Facebook “Are you Bernice?” queried the barista. “Yes. Do I know you?” I answered. “Yes. I follow you on Facebook.” I admit that I am still surprised whenever I hear someone other than family use my given name.…

Read More